LinkedIn is the latest major social media network to integrate live video broadcasting into its platform, joining the ranks of Instagram, Facebook, and Twitter. According to the popular business-focused social networking app, live video was the most requested feature from members. The new “LinkedIn Live”
The experiential retail craze is sweeping brick-and-mortar stores across the country. Physical retailers are seeing the benefits of utilizing emerging technology to create a space where customers not only transact but “experience” a brand. But experiential retail is not just limited to storefronts. E-commerce retailers
Live broadcasting is on the rise as more applications and platforms take advantage of live video. While social media platforms like Facebook were early adopters of the live streaming format, both individuals and brands across a wide range of industries are seeing the benefits of
As live video has taken off over the last year, the term “live streaming” has entered the public consciousness. But while live streaming refers to a specific type of technology and experience, live streaming has also become a buzzword, a catch-all for any type of
You have decided that you are going to have live broadcasting capability embedded in your own app. Great! Now, the next step is to decide a vendor to get the SDK and API you need for that. Whether you are building your own live-streaming app
Interactive broadcasts have become a trend in online marketing. Businesses can create live videos to interact with customers and spread their messages quickly and effectively through social media. Interactive broadcasts are gaining successesthanks to Facebook Live. However, Periscope, Instagram, and other social media sites also have
