

How everywhere.id became a top streaming platform in Indonesia with interactive live streaming powered by Agora
- Social
- Live Streaming

How everywhere.id became a top streaming platform in Indonesia with interactive live streaming powered by Agora
- Social
- Live Streaming
Problem
Finding a high-quality, scalable interactive live streaming solution
Solution
Agora’s Interactive Live Streaming with excellent support and extensions
Results
71% increase in usage
13 million minutes of interactions
Top-of-mind awareness for local live streaming

About everywhere.id
Supporting independent content creators in Indonesia
everywhere.id (formerly known as GoPlay) is an Indonesian video streaming service launched in 2019. Since its inception, everywhere.id has been gaining market share by appealing to the local Indonesia community and supporting independent video content producers.
In 2023, Play Everywhere launched to bring the power of live entertainment performances directly to the venue such as hotels, coffee shops, restaurants, and events, creating a captivating ambiance and engaging experience for customers. The product transcends physical limitations and with a platform that bridges the gap between businesses and their audiences, revolutionizing the way brands engage and connect with their customers.
The Problem
Maintaining high quality with live streaming
When looking to add live streaming to the platform, it was imperative to the everywhere.id team that they set the standard in Indonesia with the highest-quality live experience. Common live streaming issues such as buffering, low video quality, and connection drops would result in a loss of usage, user retention, and overall confidence in the everywhere.id platform.
For everywhere.id, the live streaming also needed to have low enough latency to allow for audience interaction in the form of reactions, live chat, virtual gifts, and more. Another essential component was ensuring that the same high-quality experience would be available even in more remote locations with poor local network quality.
Network issues before Agora:
The Solution
Interactive live streaming at scale
After evaluating many solutions to add live streaming technology to the platform, the everywhere.id team settled on Agora’s Interactive Live Streaming. Agora’s solution enables much lower latency than competing solutions, which allows for real-time audience engagement. With a sophisticated, global real-time network and AI-powered algorithms to minimize packet loss, Agora can deliver smooth, stutter-free, interactive live streaming without any interruptions.
Additionally, Agora offers a library of extensions such as AI Noise Suppression which can complement the live streaming experience by eliminating distracting background noise. Agora also offers an easy-to-implement face filter extension from FaceUnity that allows the filters to be used in live streams without any development work for everywhere.id. These features can be instantly integrated to increase user engagement and improve the overall experience.
Agora Products
Why everywhere.id chose Agora:

“The Agora team also offered unparalleled support with a fast turnaround. This helped us implement our interactive live streaming functionality quickly, with a much faster time to market.“
Rizki Suluh Adi, Chief Marketing Officer, everywhere.id
Results and ROI
Increasing usage by 71% and staying top-of-mind
Since the implementation of Agora’s interactive live-streaming solutions, an average increase of about 71% has been recorded. At its peak, 13 million minutes of interactions were recorded a month, testament to the quality streaming service and interactivity that everywhere.id provides to its users and content creators. By focusing on a high quality live streaming experience for both creators and fans, everywhere.id has also managed to stay top of mind as the go-to app for live streaming in Indonesia.
More than 25,000 content creators have used and benefited from everywhere.id’s live streaming platform from all over Indonesia. In 2022, everywhere.id held a talent search from Indonesia, Singapore, Malaysia and as far as the United States to form a girl band. Five finalists were then selected to form a group called WCBW Sun and in January 2023, they held their first ever fan meet at everywhere.id’s Creator’s Playdate.
Results after implementing Agora:
71% increase in usage
13 million minutes of interactions
Top-of-mind awareness for local live streaming

“Agora’s interactive live streaming solution has exceeded our expectations in terms of its quality and reliability. We have been able to establish ourselves as a trusted live-streaming partner for content creators and their fans in Indonesia.“
– Rizki Suluh Adi, Chief Marketing Officer, everywhere.id

“Agora’s interactive live streaming solution has exceeded our expectations in terms of its quality and reliability. We have been able to establish ourselves as a trusted live-streaming partner for content creators and their fans in Indonesia.“
– Rizki Suluh Adi, Chief Marketing Officer, everywhere.id
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