Bolo Live is India’s #1 video live streaming platform, powered by engaging interactive features from Agora.
About BOLO LIVE
Bolo Live is a social live streaming platform that enables content creators, entertainers, and influencers to broadcast interactive live streams to their audience and monetize directly through consumer transactions from their fans. The platform has become the top live streaming app in India, where the company is based. In the first two years, the mobile app has been downloaded over 8.5 million times and brought in over $5M in transactions, empowering over 75,000 content creators.
The main focus of Bolo Live is to provide viewers with entertaining live content, while helping creators monetize their content. The platform prioritizes fan-driven monetization via virtual gifting, in place of typical ads and sponsorships. This model keeps users more engaged through real time communities and gamification while helping creators make more money.
“Adding interactivity to live streaming lets our users connect on a deeper level with their favorite streamers and helps to boost engagement by up to 18x over other live streaming platforms.”
TANMAI PAUL, CO-FOUNDER AND CHIEF PRODUCT OFFICER AT BOLO LIVE
The Power of Real-Time Engagement
Bolo Live differentiates itself from other live streaming platforms by focusing on real-time social interaction and gamification to the benefit of both streamers and viewers. The overall goal is to engage and entertain users with high-quality streaming while helping content creators to profit with monetization.
Bolo’s unique interactive virtual gifting features reward viewers by allowing them to interact and engage with streamers in real time. This deepens user engagement and allows viewers to directly support content creators, without the need to rely on advertising and sponsored content. Bolo Live’s combination of best-in-class streaming quality, engaging interactive features, and ad-free environment attracts millions of viewers while supporting content creators with monetization opportunities.
Products used
Boosting Engagement and Monetization with Interactivity
Agora’s interactive live streaming technology was a perfect fit for the Bolo Live platform. Bolo Live chose Agora after evaluating multiple other platforms and realizing that Agora’s network offered the best global scalability, quality and reliability. Additionally, Agora’s pricing was competitive and integration was quick and easy.
The Bolo team is happy to have Agora as the platform’s technology backbone, powering live streaming and interactive features. Having Agora as a partner allows them to focus on growing the business and delivering rich in-app experiences, without worrying about the tech. With Agora’s technology in place, Bolo Live is able to provide an unparalleled streaming experience to streamers and users.
“From the start, we could tell that Agora’s innovative technology and supportive team would allow us to provide an unparalleled streaming experience for our users.”
TANMAI PAUL, CO-FOUNDER AND CHIEF PRODUCT OFFICER AT BOLO LIVE
“Agora’s tools are easy to implement and allow us to focus on growing our business without worrying about the technology.”
TANMAI PAUL, CO-FOUNDER AND CHIEF PRODUCT OFFICER AT BOLO LIVE
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