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MBC’s social gaming platform engages players with high-quality interactive live streaming powered by Agora

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Problem

Solution

Results

ABOUT MBC GROUP

MBC GROUP is the largest and leading media company in the Middle East and North Africa (MENA) region, with over 17 free-to-air satellite channels, Shahid VOD service, MBC STUDIOS production arm, and much more. Founded in 1991, the media conglomerate has also branched out into digital territory with the release of a gaming social media platform known as WIZZO.

WIZZO provides a lively online community and app for gamers to show off their skills, interact, and win prizes in esports tournaments. Interactive gaming live streams are one of the big attractions of the WIZZO platform.

3 Mobile Devices with screenshots from the App

The Problem

The Solution

Agora Products

Why MBC GROUP chose Agora:

“With the goal of engaging users, we knew that interactive live streaming needed to be the foundation of our gaming platform.”
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ANTOINE MITRI, SENIOR MANAGER, MOBILE APPS AT MBC GROUP

The Power of Real-Time Engagement

A kid playing a game on his Mobile Device

Gamers are a very discerning and tech-savvy audience so they know what they want from a streaming platform. With the goal of increasing user engagement, MBC knew that the WIZZO platform needed to be based around live interaction with exciting features. To accomplish this, MBC prioritized building the highest-quality interactive live streaming experience for gamers.

On WIZZO, users can stream live gameplay via OBS (Open Broadcaster Software) or from their camera. Streamers can read and react to viewer comments in real time, or invite another viewer to join the stream as a co-host. Viewers can watch live, comment, tip, and join streams as co-hosts. All of this adds up to a highly engaging experience for gamers, whether they are streaming or viewing.

Products Used

Boosting Engagement with High-Quality Interactive Live Streaming

MBC ultimately chose Agora to power the interactive live streaming experience in WIZZO based on the network quality in the Middle East, exceptional customer support, and competitive pricing. Because interactive live streaming was brand new to MBC, they compared multiple vendors and found Agora to be the best solution, fulfilling all of their technology requirements.

Agora expertise and support helped MBC with the successful launch of the WIZZO platform. The Agora team continues to support the addition of new features—like co-hosting—to boost user engagement. With Agora-powered live streaming in place, MBC has seen a 10% increase in new user growth.

“We were very pleased with the quality of Agora’s interactive live streaming features. They met all of our tech requirements and provided exceptional expertise and support.”

ANTOINE MITRI, SENIOR MANAGER, MOBILE APPS AT MBC GROUP

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Interactive Live Streaming

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Interactive Live Streaming

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Results and ROI

Results after implementing Agora:

Antoine Mitri headshot
“Since we implemented Interactive Live Streaming powered by Agora, we’ve seen a 10% increase in new user growth.”

ANTOINE MITRI, SENIOR MANAGER, MOBILE APPS AT MBC GROUP

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