So you’ve decided to put on a virtual event, but the question of how to produce a quality virtual event that will attract your target audience and decision makers is the big question.
As the world is adapting to the new rules of social distancing, the team at Agora thought it was important to put together a list of the top 4 tactics you should use to ensure your virtual event is a smashing success.
1. Content is King But Engaging Speakers Are Key
Like traditional events, content is even more important in a virtual event because viewers are able to walk into your event as fast as they are able to head for the virtual doors.
Our team recently sat through 20 plus virtual events and we can tell you that successful events are always rich in quality and engaging content. However, the best events seem to have one thing in common: engaging speakers.
Hunting down a speaker who is truly an expert in their field is one thing, but finding a speaker who is also engaging is a key tactic that is often overlooked by producers of virtual events.
Tip: Make sure to produce content that has real value for viewers of the event. Don’t forget the main reason people attend virtual events is to learn something new. Only use engaging speakers and hosts who are comfortable talking about the subject matter.
2. Invest in Paid Promotion
Look, you wouldn’t spend thousands, even hundreds of thousands of dollars on a physical event without a promotion plan. Just like a traditional event, your virtual event should include a willingness to spend a few dollars on promotion.
Build a virtual event promotional communications plan that utilizes digital marketing, email marketing, and social media promotion. Don’t just post an event on your social media channels, sponsor the post to reach your target audience.
Tip: Virtual event communications are key so make sure to use email and social media channels on a regular basis leading up to the event. Your communications should emphasize the value of the event in every communication piece sent out. Create a strong, vibrant and engaging landing page for the event. Overbook the event, meaning if your targeting 100 attendees, your promotional plan should strive to drive 225 signups.
3. Choose a Platform with Innovative Interaction Capabilities
Deciding which platform to use for your virtual event is equally as important as the content you produce. Think about the times you’ve walked into a physical event and actually were wowed by the look and feel of the event. The same can be said for virtual events that deliver quality video, audio, and interactive experiences to viewers.
Delivering quality video, audio, and interactive experience really does matter!
The platform you select should come fully loaded with interactive capabilities and include the opportunity for the inclusion of branding elements on the screen. Make sure to turn the virtual event into a well-oiled branding experience, which means including branding elements prior to, during and at the end of the virtual event.
Now if you really want to take your virtual event to the next level, consider incorporating live audio or video questions from the audience. Questions via chat are good but live audio and video questions are considerably more interactive and engaging for audiences.
Start-Up Spotlight: Recently the team at Agora conducted a video interview with Airmeet, a virtual event platform that is powered by Agora. Airmeet encourages engagement and interaction between attendees by providing a state-of-the-art virtual social lounge. This is a huge advantage over any other virtual event platform in the market today.
Make sure to check out the recorded interview with Airmeet Co-Founder, Lalit Mangal: Virtual Conferences: Never Cancel an Event Again! Or read the complete recap, including audience questions in our recent blog. The interview is part of our new series of virtual fireside chats called V-Chat@AllThingsRTC.
Tip: Virtual events have a distinct advantage over physical events which is viewers are able to instantly interact with speakers and hosts of the event via chat. Incorporate interaction elements throughout the entire event; things like emojis, poll questions and prompting the audience to ask questions via chat work extremely well. Take advantage of advanced virtual event platforms that allow audio and video questions from viewers and encourage interaction between attendees like Airmeet.
4. The Event Lives on Long After It’s Over
So you’ve spent all this time and money to produce a quality virtual event, now what? The truth is, your event has only just begun because you now have a recorded event that has the capabilities to live on for years.
Think of a recently completed virtual event as ongoing branding and lead generation vehicle. While the content from the event might seem old three months down the line, it will be new for those who are viewing the event for the very first time.
Tip: Promotion, promotion, promotion is key to making sure a recently completed virtual event will continue to have success for months to come. Pin-point highlights from the event, and use them as promotional items. Remember a quality virtual event has the shelf life of at least a year.
Interested in hosting your own virtual event? Contact one of our experts today to learn how to quickly get up and running.
Join us for Episode 2 of V-Chat@AllThingsRTC on April 29, 2020 at 10AM PST – where we’ll be discussing with the founders of Pragli and Loop Team the benefits and challenges of working remotely, and how to achieve work-life balance, especially in these unusual times.
Agora helps apps increase user engagement and retention with a developer platform for live, interactive audio, video, and messaging features at planetary scale. With a dedicated network and device-optimized SDKs, Agora is the only real-time engagement platform designed to cross borders and reach users on low-bandwidth networks and on lower-powered devices.
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If you have questions, please call us at 408-879-5885. We’d be happy to help you add voice or video chat, streaming and messaging into your apps.
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