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Gartner® Market Guide for Live Commerce in Retail

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“Retailers’ investments in live commerce are resulting in higher conversion rates as this method of interaction is fulfilling customer expectations for a more immersive and engaging unified retail commerce experience with the brand.”

The first ever Gartner Market Guide for Live Commerce in Retail suggests that retail CIOs can implement live commerce to improve customer engagement and sales through blended digital and physical customer experiences that support unified retail commerce. Agora was recognized as a Representative Vendor in the Market Guide.

The Market Guide includes: 

  • Live commerce in retail definition and description
  • Market direction and analysis
  • Representative Vendors and recommendations
Commonly Found Capabilities in Retail Live Commerce chart

Read the 2023 Gartner Market Guide for Live Commerce in Retail today!   

Gartner, Market Guide for Live Commerce in Retail, Kelsie Marian, Hanna Karki, 29 August 2023

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