User engagement is the most pivotal factor behind any successful social app. Adding simple social features like messaging and chat can help maximize adoption, retention, and build paths to monetization.
According to a study of the top 100 social apps by A16Z, messaging is the number one driving force behind user retention, contributing to an overall 24% retention rate, 30 days from the installation date.
Many social apps already have some degree of messaging, but to facilitate maximum user engagement, the integration needs to be done mindfully, with an intention to cultivate a sense of community. Learn how you can enhance your in-app messaging experience by implementing a solution that offers:
