Executive Fireside Chat: Scaling Digital Commerce Through Livestreaming
Anand Vidyanand, Chief Customer and Commercial Officer, at Firework shares what it takes to build and run the world’s leading video commerce platform
Shoppable videos across all segments, including retailers, D2C companies, brands, and media publishers have been on the rise with the aid of increasing engagement and conversion rates.
Join Michael Zung from Coresight Research and Anand Vidyanand, Chief Customer and Commercial Officer, at Firework for a fireside chat on what it takes to build and run the world’s leading video commerce platform.
Key Topics:
- How social and video commerce enables human connections • What forces are accelerating the adoption of video commerce and fidigital behavior
- How major brands are rethinking content creation
Speakers:
Michael Zung
Sr. Consultant @ Coresight Research
Anand Vidyanand
Chief Customer and Commercial Officer @ Firework