The Power of Real-Time Engagement
Part dating app and part social discovery, the MeetMe app aims to connect people all over the world. To help users feel even more connected to the app and its growing community, the developers added the Live video feature—allowing users to chat in real time, live stream themselves, watch others live stream, play games and send virtual gifts.
According to an internal survey, users who use live video are more likely to recommend MeetMe to a friend and feel less lonely and bored.
The success of MeetMe’s Live feature has led The Meet Group to implement live video in its other applications, including Tagged, Skout, Lovoo, and Growlr.
They have found that video in-app purchases (IAP) account for more than half of their revenue and that video has become the first or second biggest revenue segment on every app.
A Customizable and Reliable Video Solution
Whether implementing one-on-one video chats or live streams with nearly unlimited participants, MeetMe was able to rely on the Agora global SD-RTN™ network’s extremely low latency to support seamless real-time video experiences with no jitter or lag anywhere in the world.
An easy-to-deploy and customizable solution with out-of-the-box functionality was also important for The Meet Group and Agora’s Video and Voice APIs were the right answer.
“Agora continues to be a great partner in our efforts, their SDK was easy to integrate and the service has had perfect uptime since we launched.”
GEOFF COOK, CO-FOUNDER AND CEO OF THE MEET GROUP
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