EnglishCentral은 아고라의 실시간 상호작용 기술을 통해 라이브 튜터링을 더욱 강화합니다.

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EdTech / Language learning

Problem

이전 비디오 커뮤니케이션 솔루션의 높은 비용과 유연성 부족은 비효율성을 초래하고 플랫폼 확장성을 제한했습니다.

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Solution

아고라의 비디오 SDK와 노코드 앱 빌더는 빠르고 유연한 통합을 가능하게 하여 개발 시간을 단축하고 플랫폼 간 사용자 경험을 개선했습니다.

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Results

무료 체험판에서 유료 구독자로의 전환율 20%-30% 증가

50% 이상의 사용자에게 드롭오프 최소화 및 원활한 강의 접근성

이전 제공업체보다 2배 빠른 통합

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About English Central

영어 학습의 혁명

EnglishCentral은 AI 기반 e-러닝과 실시간 인간 강사 지도를 결합한 선도적인 영어 학습 플랫폼으로, 학생과 전문가들이 언어 능력을 습득하는 방식을 혁신하고 있습니다. 100개 이상의 국가에서 서비스 중이며 1,000개 이상의 대학, 학교, 기업에서 채택된 EnglishCentral은 동영상 기반 강의, 독점적인 발음 평가 기술, AI 기반 지도 시스템을 통해 개인 맞춤형 상호작용형 학습을 제공합니다.

IntelliSpeech℠ 및 AI 튜터 MiMi와 같은 고급 도구를 통합한 EnglishCentral은 모든 수준의 학습자에게 측정 가능한 결과를 보장합니다. 이 플랫폼은 자기 주도형 학습과 실시간 1대1 튜터링을 지원하며, 기술과 인간 지도 사이의 격차를 해소해 진정한 몰입형 언어 학습 경험을 제공합니다.

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The Problem

Overcoming lack of flexibility and long development times

EnglishCentral’s previous video communication provider posed significant challenges, limiting its ability to offer a seamless and scalable live tutoring experience. The platform struggled with high operational costs, which made scaling difficult without significantly increasing expenses. Additionally, the lack of flexibility in branding, customization, and feature control restricted EnglishCentral from fully optimizing the platform for its unique educational use case.

Another major challenge was the user experience friction caused by requiring students and tutors to download an external app for live video sessions. Many users—especially those on mobile—found this extra step inconvenient, leading to drop-offs and decreased engagement. As a result, EnglishCentral needed a solution that not only reduced costs but also streamlined the user journey, improved customization, and accelerated deployment to support its expanding global student base.

Key challenges before Agora:

High operational costs from the previous video service provider

Limited customization for branding, messaging, and user experience

A disjointed user journey requiring external app downloads

The Solution

Seamless integration and flexibility with Agora’s real-time engagement

EnglishCentral needed a cost-effective, scalable, and customizable solution to enhance its live tutoring experience. Agora’s Video SDK and no-code App Builder provided the flexibility to create a fully integrated, branded environment without the restrictions of previous providers. With Agora, EnglishCentral was able to move beyond a one-size-fits-all video solution and implement a platform tailored to language learning.

Agora’s solution enabled key platform improvements, such as lesson environments that are fully customized, branded, and integrated into the EnglishCentral platform. Agora’s global network also offered major improvements in scalability and the ability to reach users in new regions. Beyond technical capabilities, Agora’s dedicated support team played a crucial role in ensuring a smooth transition. By working closely with EnglishCentral, Agora provided API flexibility, helping the platform adapt real-time engagement features to its specific needs.

Agora Products

영상 통화 영상 통화

앱 빌더 앱 빌더

Why EnglishCentral chose Agora:

No-code App Builder accelerated migration, saving months of development time

Customization options allowed for branded themes, personalized messages, and enhanced user experience.

A scalable, globally supported infrastructure, allowing for future expansion without limitations

Results and ROI

Boosting conversions and streamlining user experience with Agora

The seamless integration of Agora into EnglishCental’s free trial customer acquisition flow resulted in improvements in key metrics, including a 20%-30% increase in conversion rates from free trials to paid subscribers.

With about 50% of EnglishCentral’s users on mobile, the integration of Agora allowed those users to stay within the platform instead of having to download or leave to another app for the video calling functionality. This greatly minimized drop-offs and made lesson access smoother. Additionally, the process of migrating to Agora was twice as fast as the initial process to implement their previous provider [Zoom], cutting deployment time from about 2.5 months to just 5 weeks and accelerating the go-to-market timeline.

Results after implementing Agora:

20%-30% increase in conversion rates from free trials to paid subscribers

Minimized drop-offs and smoother lesson access for over 50% of users

2X faster integration than previous provider

TEN

App Builder

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