agoraio-experiential-retail

How Retailers Can Get ‘Experiential’ With New Technologies

TotalRetail — excerpt:

However, live video doesn’t just drive customer engagement and awareness; it can also be a medium for transactions. For example, beauty brand Maybelline ran a live streaming campaign that drove 10,000 lipstick sales in under two hours. And whereas adding live video to a retail platform was complex and expensive in the past, cloud-based, real-time communications platforms like Agora.io allow retailers to add live streaming video with much greater ease and lower cost, making it easily accessible to retailers large and small.

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